3V Advertising - Digital Marketing Lesson - DMI (2024)

FAQs

What are the 3 V of digital marketing? ›

Master Digital Marketing with the 3 Vs: Voice, Video and Visual.

Since their foundation in 2009, the DMI has become globally recognised and their qualifications are respected by employers around the world.

Digital Marketing Intelligence (DMI) is the ability to derive actionable insight from the data you collect. Executed properly, a DMI strategy supports a marketing campaign in the planning phase, during execution, and following completion as planning for the next campaign begins.

The 3-3-3 rule is a guideline that suggests breaking down your marketing message into three parts, each lasting 𝐭𝐡𝐫𝐞𝐞 𝐬𝐞𝐜𝐨𝐧𝐝𝐬, 𝐭𝐡𝐫𝐞𝐞 𝐦𝐢𝐧𝐮𝐭𝐞𝐬, 𝐚𝐧𝐝 𝟑𝟎 𝐦𝐢𝐧𝐮𝐭𝐞𝐬, respectively. This rule acknowledges the short attention spans of today's consumers and aims to deliver concise, impactful content across various timeframes.

Whilst not forgetting the traditional 4 Ps (product, price, promotion and place), digitalisation incorporates four other key concepts into the marketing strategy: flow, functions, feedback and brand loyalty.

The Certified Digital Marketing Professional (CDMP)^® Certification ensures you understand the fundamentals of digital marketing along with a specialist program of your choice - social media, search or strategy and planning.

Who is the founder of digital marketing? ›

The "father of digital marketing" is often referred to as Philip Kotler.

Digital marketing is one of the most rapidly growing industries as technology continues to evolve and thrive. According to the latest projections, digital advertising revenue will surpass 700 billion U.S. dollars by 2025. That is a major increase from 2022 when the industry was valued at $153 billion.

Can digital marketing skills be self-taught? Yes, digital marketing skills can be self-taught through online courses, tutorials, and practical hands-on experience.

Yes, you can definitely start digital marketing with little to no money. Social Media Marketing: Utilize free platforms like Facebook, Instagram, Twitter, and LinkedIn to engage with your audience and build brand awareness.

Fundamentals of digital marketing

It is a free Interactive, Advertising Bureau-accredited Google digital marketing course. The course includes practical exercises and real-world examples to help you turn knowledge into action.

When you become a DMI student, not only will you gain access to the global standard in digital marketing education, but you also have the opportunity to gain a globally recognised, industry validated certification.

The Chartered Institute of Marketing (CIM)

A CIM qualification is most commonly taken after the completion of a marketing (or equivalent) degree, and over a third of graduates with a CIM get promoted or receive a pay rise within 12 months of graduating.

A marketing certificate can be valuable if you feel you need more formal training in marketing skills, including: Media marketing. Email marketing best practices. Customer development.